I am a product marketing manager at Web 2.0 company. I have recently taken over the majority of the business functions thus having to learn a lot on the fly. I thought this would be a good place to share some successes, failures, and questions.
The hardest thing to date has been figuring out how to better target our end users with direct email. Subject, content, value prop, call to action. One big puddle that has to be contained.
