Tuesday, June 22, 2010

Cleaning out the marketing attic of the mind


Cleaning out the marketing attic of the mind.
  • We received our first lead from Facebook. I am still amazed when I look at referral traffic and Facebook is one of the highest referring properties.
  • Still somewhat skeptical of Twitter, however. Not sure I have gone to a site to purchase something based on a Tweet. It is good for finding interesting articles, but is that all there is to it?
  • Need to start thinking about how and if to include Youtube and Flickr in our social media portfolio.
  • The soccer world is not helping to get the US as an avid follower with all the fake diving in the World Cup. Brutal.
  • The vuvuzela's aren't helping either.
  • If you are interested in Inbound Marketing or how to use social media in general, you must subscribe to http://blog.hubspot.com/
  • User generated content is going to be the learning platform of the future.
  • The golf industry needs to slow down new product introductions. You can get last year's model's for next to nothing. It is like they have not noticed that consumer spending habits have changed.
  • I do not have a good feeling about economic recovery in the second half of 2010 or even 2011.
  • When was the last time you saw a really funny commercial? 
  • I wonder how the marketing folks at the Bruins office are going to spin next year after the awful fail of the playoffs and the lousy 3 decades. "This time we mean it!"
  • Obama could use a new PR and marketing person.
  • Not quite sure I get what is happening at Google. I get search/ads, android and apps but not Buzz or them opening a music store. Seems like they are trying to be like Apple instead of choosing their own path.
  • Worked on my first logo design project this year. Not as easy as it looks. Makes you appreciate some of the iconic logos out there.
  • Very clever: http://www.cheeseandburger.com/ Definitely a bookmark for burger ideas.
  • Going to be revamping our corporate website in the coming months. Really need to make it more informal and social. Something our brand is not necessarily known for in the market.
  • What is the next great idea in the vein of the iPhone, Google, Facebook, Twitter?



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