Good example of a nice initial approach

I recently received the below email and I thought it was a very good way to approach someone who may have a need for your service. No hard sell, just an introduction and a request. Well done. Here it is. I left out the senders name but check out the firm.

Hi Barrett-

I was recently doing some marketing research and came across your blog. You offer some great insights in to the world of marketing, particularly online marketing. Your post about "Death of a Salesman" had some great points. The more the consumer can be directly involved with the process, the more it becomes being what they are looking for, and less about selling to them.

I work for an online marketing start-up, Kutenda (Kutenda.com). We have created a toolset with PPC management, email marketing, website management, SEO and more- all in one place. Our goal is to help small businesses increase their visibility online and grow their business. To this point, online marketing is often seen as overwhelming and complicated, especially for small to mid-size businesses. That's where we come in. Our suite of tools is simple to use, with expert knowledge built in. In addition, we also provide training too, to walk people through the process, start to finish. We are working on getting our name out there and having people experience all we offer. I know how busy life gets- particularly after a holiday!- but if you have a moment, it would be great if you could check us out. Kutenda.com- we offer a great free trial program and a demo to learn more.

If you feel we would be a good resource for your readers, a link would be much appreciated. If you have questions, please don't hesitate to ask. I hope to hear from you soon. Thanks for your time and happy new year!

Sincerely,