Very Good Slideshow

I am also trying to figure out the impact of social media on the b2b buyer. It is not nearly as clear as it is in B2C land. Here is a good slideshow that reviews the potential of social media for B2B firms.

B2B Social Media Marketing: Building the B2B Business Case for Social Media

Friday to Monday

Let's see: you leave work on Friday as a b2b marketer at Goldman and Morgan Stanley and arrive at work on Monday as a b2c marketer.
Time to brush up on Total Value of Customer.