The Lexus ad with 4 golfers going on a race to the US Open was played over and over this weekend during the Ryder Cup (despite the fact the US Open was played in June. Another pet peeve - using outdated material. Lazy)
For those that have not seen the ad they give the initial story line and tell people to go to the Lexus website to watch the rest of the story. No desire whatsoever to do so. I would love to know the hits they got on this as well as other (BWM did one I believe) firms that have done such a campaign.
To me, they just seem too disconnected.
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