Interesting move by Honda buying all the online and mobile advertising space from Sony for a week. The intent is to break through all of the marketing clutter to get customers to focus exclusively (and repeatedly) on Honda's campaign. The move is bold, one that Sony hopes to replicate for other firms.
The one potential pitfall is that people will tune out this advertising as it is happening so many times and it becomes an annoyance.
I am sure other vendors will be looking at the results as marketers not only look for unique ways to be noticed but also look for ROI in this economy.
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