- Microsoft buys Salesforce.com. MSFT needs to get into the SaaS world in a better/bigger way and SFDC would be an instant, game changing move
- Walmart does not buy Amazon again.
- Google buys eBay to boost its mobile strategy and m-commerce
- Leadership development in corporations becomes a hot topic to retain and reward people who have survived.
- Twitter will have to change its business model or die. Big danger in it just becoming a spam platform.
- In the theme of #5, new technologies will emerge to help marketers calculate an ROI for different SM platforms. Those that can't prove it will become irrelevant.
- The economy will slowly recover as the consumer starts to spend in the second half of the year.
- Infrastructure tech firms will do well in 2010 as companies replace old systems that have been neglected for too long.
- The SaaS model continues its rise in importance for several reasons including a move away from the perpetual/maintenance model, the variability (add/subtract users) and the impact on the balance sheet.
- Clouds everywhere but end users become confused on how, when and why they should use them.
Wednesday, January 6, 2010
A few musings on 2010
Looking back in 2011 this list will probably read closer to a David Letterman Top 10 but here are a few thoughts on things that could happen in 2010.
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