Less with less vs. more with more

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I heard someone say "less with less" is the new mantra of the day and that people now really have to do less with less at work. Less money,time,people,energy,you name it. Does this mean you should do less marketing however? I believe that this downturn is going to really show the value of web 2.0 and the associated social networking tools and services.

Web 2.0 tools now allow you to get even closer to your customer at minimal cost. Set your blog up to let your customers know what you are up to and also shed some light into the struggles that your own organization is experiencing. Set up FaceBook pages and start/join groups on Linkedin. Start to interact with peers to see how and what they are doing with less. The key is to become more open, more public, not secretive or go into bunker mentality and "ride it out." Everyone is in the same boat and looking for help and advice. The power of the network allows you to turn less with less into more with more.