Some Advice to Sales

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Our sales team had an onsite meeting over the past two days. Reps from across the US came in for a series of presentations before we start our fourth quarter (April). The marketing team was involved in a number of the presentations including a product launch of Leading Through Uncertain Times as well as a general session that provided an overview on some of our initiatives.

We received some good feedback that can definitely help us refine some of our programs and messaging. However, it also produced some frustrating moments, most particularly with the sales people who consider themselves marketing professionals. I am not sure this attitude happens between any other groups. Would you go up to accounting and give them advice because you do your own taxes or balance the checkbook?

Sales is a great source of information because of their frequent customer interactions that marketing cannot replicate. That said, I know marketing, you know sales, let me do my job and I promise not give you any suggestions on proper cold call techniques.