Harvard Business Publishing is seeking a highly motivated individual for the role of Web Marketing Manager. This person will be responsible for creating and managing marketing campaigns designed to generate quality leads for our sales team. This position will work closely with our corporate marketing team and sales team to develop a solid strategy for quick response to the resulting leads. The individual will also be responsible for the Corporate Learning website, editing/proofreading content for style, accuracy, grammar, punctuation, spelling, and search engine friendliness. This person will manage the content development and overall design of the website to ensure branding strategies and marketing plans are effectively administered through the site.
The ideal candidate will have a strong background in driving qualified sales leads and will have a track record of demonstrated success in demand generation. The candidate will have experience creating/managing and maintaining a highly engaging and interactive website. The candidate must possess strong leadership skills, outstanding communications skills, and the ability to adapt quickly in a changing environment. Prior experience in a fast paced, high growth emerging business is desired.
Responsibilities:
1. Manage strong web marketing campaigns to drive qualified sales leads and awareness in our target industries. Work cross-functionally with product marketing and sales team to create targeted web-based campaigns including: webinars, Google AdWords, and other lead-generation campaigns.
2. Develop all internal and external communications to support the campaigns including email invitations, online ad/landing page content and newsletter sponsorships.
3. Manage online events including the development of strong messaging and the ability to drive traffic to our website. Define budgets and campaign metrics, monitoring and measuring campaigns to improve results and achieve lead goals.
4. Manage Corporate Learning Website including all content updates, multimedia content, identify and execute new programs based on a target account/target industry strategy.
5. Track and report on all programs and resulting leads. Effectively communicate the results to sales and marketing management for continuous improvement and refinement.
6. Oversee internet and electronic marketing media activities to include: Search Engine Optimizer/Search Engine Marketing, internet advertising, e-mail campaigns, customer data capture, social media, viral campaigns, affiliate marketing, mobile marketing, etc.
7. Develop promotional and informational e-mail list through utilization of our customer and prospect lead database.
Qualifications:
- 5+ years experience in B2B marketing, with demonstrable track-record in demand generation and campaign execution
- Highly motivated, self-starter who thrives under tight deadlines; quick learner with a "roll up the sleeves" approach and attention to detail.
- Experience working closely with field sales team
- Highly proficient in MS Office (Word, Excel and PowerPoint); CRM tools such as Oracle and Webex (or other Web events program) highly desirable
- Experience using Eloqua a plus
- Experience in pay-per-click, online advertising and SEO a plus
- Strong interpersonal skills
- Travel required: 15-20%
- Bachelor's degree in marketing or related field; MBA a plus
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