JAMBing (Just another marketer blogging): Augment your SEM and SEO programs with SMM and SMO

Friday, October 9, 2009

Augment your SEM and SEO programs with SMM and SMO

Everyone is familiar with SEO and SEM. But with the emergence of all the new social media (or social marketing as Mike Volpe from HubSpot is saying it should be called) platforms you should be augmenting your SEO and SEM initiatives with SMM (Social Media Marketing) and SMO (Social Media Optimization).

The interesting thing about SMM and SMO is that it allows you to inexpensively test words to see what resonates with your followers. Maybe these will be the same words that you are using in your SEM/SEO efforts, but you may passibly discover words you had not thought of before and these could turn out to be cheaper than some of the more popular words.

SMO and SMM should be part of your overall marketing strategy and the good thing is that there is not hit to your budget!

2 comments:

Unknown said...: Hi Barrett,

I agree that SMM/SMO will have a positive effect (if approached analytically) on your SEO program, but I'm don't think the budget impact can be disregarded. There's still time spent on strategy, 'consistent' social content prodution, and "socializing". This skill set doesn't often match the analytical skill set required for efficient SEM lead generation campaigns or the demand generation/direct response skill set needed for other forms of paid media (or even your in house mailing list), so there's going to be overhead costs.

I imagine that if you can offset those costs with a reduced paid media budget and still hit goals, then you've hit the sweet spot.; October 12, 2009 at 7:34 AM
Barrett Coakley said...: Thanks Mark. You are correct that it isn't "free."; October 13, 2009 at 11:29 AM