Augment your SEM and SEO programs with SMM and SMO

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Everyone is familiar with SEO and SEM. But with the emergence of all the new social media (or social marketing as Mike Volpe from HubSpot is saying it should be called) platforms you should be augmenting your SEO and SEM initiatives with SMM (Social Media Marketing) and SMO (Social Media Optimization).

The interesting thing about SMM and SMO is that it allows you to inexpensively test words to see what resonates with your followers. Maybe these will be the same words that you are using in your SEM/SEO efforts, but you may passibly discover words you had not thought of before and these could turn out to be cheaper than some of the more popular words.

SMO and SMM should be part of your overall marketing strategy and the good thing is that there is not hit to your budget!

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